A multi-year collaboration taking Snowboard Alpine to new heights

The Federation International de Ski (FIS) is the leading winter sports organisation, running 7,000 competitions across 8 disciplines worldwide. This trailblazing partnership is the latest exciting development in our ongoing legacy with snow sports.

511 m global fans – 30k hours of broadcast, with 50% live viewership*

2.5 m social followers – FIS social channels deliver 1.2 billion impressions*

134 m 2023/24 Global TV audience*

*Source: 1 GWI – All markets - Waves: Q1 2023, Q2 2023, Q3 2023, Q4 2023 | 2 – FIS 2024 Data

Visa + FIS partnership video

Key partnership benefits 

A thrilling events schedule

The Visa FIS Snowboard Alpine World Cup launches in the mountains of Inner Mongolia, China on November 30. The 2024 25 season will include 17 incredible events across 12 venues in nine countries. New locations for this season include Mylin and Yanqing in China, and Val St. Come near Montreal, Canada.

This partnership underscores Visa’s ongoing commitment to winter sports and its dedication to enhancing the experience for fans, athletes, and partners as the journey toward the Olympic and Paralympic Winter Games Milano Cortina 2026 continues.

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