A multi-year collaboration taking Snowboard Alpine to new heights

The Federation International de Ski (FIS) is the leading winter sports organisation, running 7,000 competitions across 8 disciplines worldwide. This trailblazing partnership is the latest exciting development in our ongoing legacy with snow sports.

511 m

global fans – 30k hours of broadcast, with 50% live viewership*

2.5 m

social followers – FIS social channels deliver 1.2 billion impressions*

134 m

2023/24 Global TV audience*

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We are excited to partner with FIS bringing our brand, resources and experience to Alpine sports. As a long-standing champion and supporter of the Olympic and Paralympic movement and snow sports, we look forward to contributing to the run up to the Olympic and Paralympic Winter Games Milano Cortina 2026.

— Kim Kadlec, Chief Marketing Officer, Visa Europe

Key partnership benefits 

A thrilling events schedule

The Visa FIS Snowboard Alpine World Cup launches in the mountains of Inner Mongolia, China on November 30. The 2024 25 season will include 17 incredible events across 12 venues in nine countries. New locations for this season include Mylin and Yanqing in China, and Val St. Come near Montreal, Canada.

This partnership underscores Visa’s ongoing commitment to winter sports and its dedication to enhancing the experience for fans, athletes, and partners as the journey toward the Olympic and Paralympic Winter Games Milano Cortina 2026 continues.

We are thrilled and honored to welcome Visa to the FIS family, particularly in the run-up to the Olympic and Paralympic Winter Games Milano Cortina 2026 and as partners of one of our up-and-coming disciplines in Snowboard Alpine.

— Michel Vion, FIS General Secretary

Explore the partnerships that connect the world

Our sponsorships and partnerships, from sports to entertainment to fashion, have the ability to bring people together around the world and are the catalyst to push us further and reach beyond what’s expected. From the Olympic and Paralympic Games, FIFA World Cup™, Visa Cash App RB and Oracle Red Bull Racing, to the NFL, we support these iconic events that inspire and connect everyone, everywhere.

Our partnerships and sponsorships