Visa becomes title partner of the FIS Snowboard Alpine World Cup

Oberhofen am Thunersee, 19 November 2024 – FIS Snowboard Alpine World Cup is starting the 2024/25 season with new support. Today, FIS and Visa, world leader in digital payments, announced a multi-year agreement where Visa becomes the new title partner of one of the most dynamic and exciting competitions in snow sports, in the lead up to Milano Cortina 2026.

Visa will sponsor the FIS Snowboard Alpine World Cup for the next two seasons, beginning with the discipline’s debut in Mylin, China, on November 30. Through this partnership, Visa becomes the preferred payment method both online and at competition venues, ensuring fans can focus on enjoying the action while benefiting from seamless, fast, and secure payment experiences.

This partnership also offers opportunities for Visa's clients and cardholders, including hospitality packages, promotions, and discounts.

“It is a perfect match,” says FIS General Secretary, Michel Vion. “We are thrilled and honored to welcome Visa to the FIS family, particularly in the run-up to the Olympic and Paralympic Winter Games Milano Cortina 2026 and as partners of one of our up-and-coming disciplines in Snowboard Alpine.”

“We are excited to partner with FIS bringing our brand, resources and experience to Alpine sports. As a long-standing champion and supporter of the Olympic and Paralympic movement and snow sports, we look forward to contributing to the excitement in the run up to Milano Cortina 2026 Winter Games,” says Kim Kadlec, Chief Marketing Officer, Visa Europe.

Visa has been a partner of The Olympic Games for nearly 40 years (since 1986) and has sponsored every Paralympic Games since 2002 and became the IPC's first global partner in 2003.

Supporting Athletes on the Road to Milano Cortina 2026

Athletes are at the center of this collaboration as both brands are committed to support athletes in their pursuit of excellence on the world stage and inspire the next generation of sport enthusiasts.

The International Ski and Snowboard Federation (FIS) manages snow sports disciplines that account for 55% of all medals distributed at the Olympic Winter Games, as well as 80% of those awarded at the Paralympic Winter Games.

Since 2000, Visa has championed nearly 700 Olympic and Paralympic athletes globally as part of the Team Visa Programme. These athletes are selected based on their athletic achievements, community involvement, and alignment with Visa’s core values of equality, access, and inclusion.

The full calendar of the Visa FIS Snowboard Alpine World Cup 2024/25 is available here.

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FIS is the worldwide governing body of snow sports. Since its foundation 100 years ago, FIS has been working alongside the National Ski Associations – currently, 137 of them – to grow and develop ski and snowboard across all levels: from grassroots to elite competition. Our commitment to snow sports goes hand in hand with our mission of reducing environmental impactand using the power of sport to spread awareness about climate change. For more information, visit fis-ski.comand contact us at [email protected]

Visa: Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. For more information visit https://www.visa.co.uk/and https://navigate.visa.com/europe/